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India’s direct-to-consumer (D2C) commercial environment is rapidly expanding. Projections indicate that the D2C industry will reach $60 billion by 2027 with a compound annual growth rate (CAGR) of 40% from its 2022 valuation of $12 billion.
More than 800 D2C brands—from fashion, cosmetics, personal care, electronics, and home décor—are present in India today. Through creating customer-centric, agile, and digital-first enterprises, entrepreneurs, direct-to-consumer brands, and startups are rewriting the rules of commerce.
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Understand everything about the D2C business model, including its benefits, core components, and how to build a successful direct-to-consumer brand.
Explore the Top Benefits of Adopting a Direct-to-Consumer Model for Your Brand, like high margins, total control over the brand, and customer engagement.
In the case of Direct-to-Consumer (D2C), it is always learning...
In the case of D2C brands, the most important principle...
Building a successful Direct-to-Consumer (D2C) brand starts with two foundational...
D2C Glossary
Confused by D2C jargon? Our glossary breaks it down, making complex terms simple so you can focus on building and scaling your brand.
Download ready-to-use D2C templates to simplify your workflow, save time, and scale your brand. Perfect for D2C founders looking to save time and grow smarter!
Click Through Rate (CTR) Introduction Are your ads engaging your audience? Is adequate traffic generated by your ad expenditure? CTR counts the proportion of people that click on a link…
Customer Acquisition Cost (CAC) Introduction Are you overspending to draw in new customers? Are your marketing funds being applied wisely? CAC calculates the expenses of attracting a new client. It…
Customer Lifetime Value (LTV) Introduction Do you know the value a customer brings over their lifetime? Do you know if your customers are profitable in the long term? LTV counts...
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D2C Success Story
Introduction DaMENSCH is a D2C Indian brand transforming men’s fashion with innovation, comfort, and sustainability....
Introduction Ashima Anand and her family have been running Bella Vita Organic since 2018. Originally limited to hair and face..
Introduction – A Brief In the scope of cosmetics, which is a very challenging market,..
D2C Marketing
The operating environment has greatly been festered by the increased flow of businesses and thus for one to succeed it is very important to sais the market competition. Competitor analysis...
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