Buyer Persona Template
In the case of Direct-to-Consumer (D2C), it is always learning…
February 19, 2025
Understanding Consumer Behavior: What Drives D2C Purchases?
In the case of D2C brands, the most important principle…
The Ultimate Toolkit for Defining Your D2C Brand Problem and Niche
Building a successful Direct-to-Consumer (D2C) brand starts with two foundational…
Sugar cosmetic – Vanita and D2C Success
Introduction – A Brief
In the scope of cosmetics, which is a very challenging market,..
Bella Vita – Aakash Anand & D2C Success Story
Introduction Ashima Anand and her family have been running Bella Vita Organic since 2018. Originally limited to hair and face..
DaMENSCH – Anurag Saboo & D2C Success Story
Introduction DaMENSCH is a D2C Indian brand transforming men’s fashion with innovation, comfort, and sustainability….
Annual Recurring Revenue (ARR)
Annual Recurring Revenue (ARR) Introduction Are you able to predict your long-term revenue precisely? Is your business growing year over year? ARR measures the predictable revenue generated every year. It…
Customer Lifetime Value (LTV)
Customer Lifetime Value (LTV) Introduction Do you know the value a customer brings over their lifetime? Do you know if your customers are profitable in the long term? LTV counts…
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) Introduction Are you overspending to draw in new customers? Are your marketing funds being applied wisely? CAC calculates the expenses of attracting a new client. It…
Click Through Rate (CTR)
Click Through Rate (CTR) Introduction Are your ads engaging your audience? Is adequate traffic generated by your ad expenditure? CTR counts the proportion of people that click on a link…
